PATH is a healthcare startup pioneering a new approach to monitor and empower personal wellness. The company is focused on tracking users’ daily activity and individual metabolism metrics to create a detailed health picture and personalized wellness plan. Huge Design was challenged with creating a brand identity and ecosystem of smart devices that are easy to use and desirable to wear 24/7.
- Lifestyle wearables
- User experience
- Design and brand strategy
- Corporate identity
- Industrial design
- CMF and prototyping
- Crowdfunding support
PATH provides a nearly frictionless experience for device recharging to encourage 24/7 adoption.
To encourage 24/7 use, Huge Design designed the wearables to convey intelligence, seamlessness and premium style in a subtle and almost mysterious way.
The key to the success of any startup is a tight visual story linking the product, brand and marketing. Huge Design created a unified message across the company’s product design, corporate identity and web presence prior to its successful Indiegogo campaign.