Willow Wave
Wearable breast pump industrial design
Willow Wave
Wearable manual breast pump
Willow
Willow Wave rethinks the manual breast pump around the realities of everyday life. Huge Design partnered with Willow on a compact, in-bra collection system and a separate ergonomic handle, bringing wearable discretion to a pump that needs no battery or charging. The design connects comfort, portability, and intuitive use in a simple system that fits into a mother’s routine.
Industries
- Maternal health
- Medical devices
Deliverables
- Industrial design
- Ergonomics
- Color, material, and finish
Wearable discretion
A manual pump that fits into life.
Traditional manual pumps keep the collection system and handle together at the breast. Willow Wave separates them: the contoured cup sits inside a bra while adjustable tubing connects it to a hand-operated pump. The result gives mothers more flexibility in how they sit, move, and pump.
Designed around the hand
Comfort, one squeeze at a time.
The ergonomic handle supports a natural grip during repeated use. Its two-phase suction system offers stimulation and expression modes without a power source. A soft silicone flange brings flexibility to the point of contact, while the white and mint palette connects the product to Willow’s wearable family.
Ready to go
No battery. Fewer things to plan around.
A compact collection cup, lightweight handle, and adjustable tubing pack into a small kit. Without charging requirements, Wave offers a portable manual option for travel, daily routines, or backup alongside an electric pump.
Everyday details
Thoughtful through the last step.
An easy-pour spout and splashguard simplify milk transfer after a session. The collection cup and silicone flange are top-rack dishwasher-safe, making cleanup part of the same straightforward experience. From wearing to emptying and washing, the design focuses on the details mothers repeat every day.
