PATH Health
Simplify Wellness
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PATH WEARABLE
DESIGN STRATEGY
PATH HEALTH
PATH is a healthcare startup pioneering a new approach to monitor and empower personal wellness. The company is focused on tracking users’ daily activity and individual metabolism metrics to create a detailed health picture and personalized wellness plan. Huge Design was challenged with creating a brand identity and ecosystem of smart devices that are easy to use and desirable to wear 24/7.
Recognition
Indiegogo launch
[Funded, 2016]
Industries
- Healthcare
- Lifestyle wearables
Deliverables
- User experience
- Design and brand strategy
- Corporate identity
- Industrial design
- CMF and prototyping
- Crowdfunding support
1+1=3
An all-day wearable combined with a metabolism/breath monitor that provides greater insight into daily activity and helps you optimize goal setting.
Daily dock
PATH provides a nearly frictionless experience for device recharging to encourage 24/7 adoption.
To encourage 24/7 use, Huge Design designed the wearables to convey intelligence, seamlessness and premium style in a subtle and almost mysterious way.
The stark metal face and soft rubber band convey a familiar watch-like adjustability.
The wrist-worn device and breath analyzer are seamlessly connected and visually complementary.
The key to the success of any startup is a tight visual story linking the product, brand and marketing. Huge Design created a unified message across the company’s product design, corporate identity and web presence prior to its successful Indiegogo campaign.
