Evo Utility Bike
A Revolution through Evolution
Project C-1234
Evo Utility Bike
Industrial design
Evo
In 2014 Huge Design was invited to participate in the Oregon Manifest, a prestigious bike-design competition that involved five design firms each representing their home city in a challenge to create the ultimate city bike. We were tasked with creating a concept that represents our studio’s design point of view and the unique culture and lifestyle of San Francisco riders.
Recognition
IDEA Bronze
[Sports and Recreation,2015]
Core77 Design Awards
[Transportation,2015]
Industries
- Sports and Recreation
Deliverables
- User research
- User experience
- Design strategy
- Industrial design
- CMF and prototyping
- Storytelling video
Concept Ideation
adaptability
Early sketches focused on the theme of modularity and user-configurable setups. We explored robust frame designs with integrated mount points front and back that could enable riders to rapidly attach or detach a range of accessories.
The final Evo prototype was a collaboration between Huge Design and 4,130 bike builders.
Innovative quick-connect mounts on the front and rear enable users to rapidly attach or detach cargo accessories that are normally mounted permanently on a bike. This plug-and-play system is designed to be flexible for a rider’s daily needs. Ranging from a child safety seat to different racks for carrying everything from groceries to surfboards, these EVO accessories quickly lock into the frame and are easily removed when not in use.
