Lacie + Seagate Drives

Design-Forward Storage

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Lacie + Seagate Drives

Design Language


Lacie and its parent company, Seagate, are world leaders in data storage with a reputation for delivering premium personal-data solutions. A key to the company’s success has been its ability to leverage the power of design to help differentiate its products in a crowded landscape of spec-driven competition. Huge Design has enjoyed an ongoing relationship with the marketing and R&D teams, together having created several breakthrough design collaborations over the years.


  • IDSA Gold

    [Consumer Goods,2015]

  • Good Design Award

    [Consumer Electronics,2019]


High Design Drive

Huge Design established an instant winner with the “diamond” design language, an unexpected faceted expression executed in a minimal and premium way.


The distinctive faceted edges and corners were designed to be machined away in a single pass, reducing production time and cost for the aluminum shell. Based on the overwhelming success of the initial slim 2TB drive, a successful line of products soon followed.

in hand

The Seagate 7, 500 GB personal storage device.

Inside Out

Seagate 7 was conceived as a stylish take on the raw hard-drive aesthetic typically found hidden inside PC towers and laptops. It is a slightly irreverent take on Seagate’s dominance in both external consumer drives and its less-publicized commercial-drive business.


World’s thinnest

The “‘vac form”’ design language, as it came to be known, was not only distinctive but also highly effective in accentuating the already super-thin 500 GB internal drive. An ultra-thin metal enclosure design ensured that the final product hit the magic 7 mm thickness goal set out by marketing.

Seven Side

Faze was one of the first storage products to seize the opportunity to deliver ultra-compact super-fast SSD storage solutions for serious gamers under the FireCuda sub-brand.


Machined from a solid block of aluminum and covered with a clear insulation coating, the external shell was designed to act as a highly effective heatsink for high- performance use.


The Firecuda mobile app allows gamers to create their own customizable light show visible through the machined-away LED gap.

The upload speeds reach 2000 MB/S via a high-speed USB-C connection.


Therabody Wellness

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Therabody Wellness
Therabody Wellness