Kurv Mouthcare
Sustainable Beauty
C-1234
Kurv Sustainable Brush
Industrial Design
Kurv
Kurv is an oral-care startup founded by a retired dental professor with a patented, FDA-approved toothbrush handle design. It is focused on creating the best manual toothbrush experience combined with the sustainability and convenience of replaceable heads. Huge Design was asked to build a complete vision around the product, experience and brand.
Industries
- Mouthcare
- Consumer packaged goods
Deliverables
- User experience
- Industrial design
- Packaging design
- Design for manufacturing
- Crowdfunding support
- CMF and branding
The patented handle and head angles served as the backbone for Huge Design’s final execution: a weighted, ergonomic aluminum handle with a subscription-based replaceable bristle.
This collaboration of dental science and product design generated proven functional inputs infused with sculptural desire.
The Kurv experience extends beyond the brush to serve a new generation of users who value a minimalist lifestyle, subscription-based convenience and environmental responsibility as part of their daily routine.
